| Experience |
|
| 2011 |
 BAE Workshop and Investments San Francisco, California
Managing Director
Evaluated and mentored high growth startups and provided marketing for angel and VC funding accelerator. BAEWI graduates its first class of ventures July 2011. Developed tagline "Investability. Simplified." |
2008 — 2010
 |
 WeMeUs San Francisco, California
Chief Marketing Officer
Directed marketing strategy, programs, and products for Web 2.0 relationship management and lead generation angel-funded startup. Developed multi-tiered premium services plan. Steered transition from freemium mass market contact manager to premium subscription demand generation system for self-employed professionals and small businesses. |
| 2002 — present |
 FutureVision Dallas, Texas
Management, Marketing, & Social Media Consultant
Specialized in social, digital, and viral media and Web 2.0, including strategy, marketing, technology, and content.  Consulted with consumer and business social networking, P2P, and digital music ventures. Programs developed:
- Blue: The Business Network/DallasBlue - Established as a business and technology newsletter in 2002. Added live events in 2005, including meetings, roundtables, networking, seminars and expos. Grew to 10,000 members with Executives, Entrepreneurs, CEOs, and Success groups. Mentored local entrepreneurs. Expanded online with the Blue brand as one of top LinkedIngroups with 30,000 worldwide members.
 Revenue Typhoon - Integrated end-to-end marketing and sales, encompassing market definition, validation, & programs, lead generation, and sales management. - Tribe Blue Business Accelerator - Group collaboration, coaching, consulting, and accountabilty. Packaged for entrepreneurs & small business owners, mentors, enterprises, and venture organizations.
- LinkDaddy personal brand - Built brand on LinkedIn, the largest business network in the world,
 with an array of MyLink networking, broadcast, seminar, and user-generated content properties. Resulted in the 3rd most connected networker out of 100+ million users.
|
| 2001 — 2006 |
RazorPop Dallas, Texas
Founder and CEO
Bootstrapped digital media software developer and marketer to $1 million monthly revenues and 22 employees. RazorPop’s primary product, TrustyFiles P2P Personal File Sharing, achieved over 100 million downloads. TrustyFiles featured several technology firsts, including simultaneous downloading from multiple P2P networks.
RazorPop led the industry in innovative marketing with programs such as BrandedP2P Partner program, XFiles Law Enforcement version, cobranding, Do-It-Yourself affiliates, the P2P Street Team, and promotions with artists such as Steve Winwood, Heart, and Terence Trent D’Arby. Other successful programs include the first P2P web search engine P2PFiles, Send a Link viral marketing, integrated personal, private, and public file sharing, and activist, editorial, and promotional properties like the P2P PATROL to fight child pornography, DiaRIAA, and DonateMyMusicCheck. Consulted with and presented to the U.S. Senate, FTC, and FBI. Speaking appearances at and coverage in national and local conferences and media. |
| 2000 — 2001 |
 eAuto Dallas, Texas
Vice President Business Development
Built partnerships and Internet marketing for B2B venture with 45 employees that sold auto parts direct from manufacturers to mechanics and fleets via field sales force and Internet fulfillment. Partner and acquisition/loyalty/retention programs included industry association and web deals, affiliate, referral, and personalization programs, and virtual ISP, PC, and credit card products. |
| 1999 — 2000 |
 Xybridge Technologies Richardson, Texas
Vice President Marketing
Launched and positioned Internet telephony software developer for the VoIP marketplace. Directed corporate and product marketing and communications and managed 6 employees. During tenure company grew from 5 to 60 employees. |
| 1998 —1999 |
 Verizon Wireless Dallas, Texas
Product Manager
Developed wireless Internet portal and web services. Responsible for entire Internet business, including strategy, marketing, online store, online billing, Web site, content, and affiliated staff (6) and vendors. Company at the time was AirTouch Paging, the only consistently profitable US national paging company and a part of Vodafone, the world’s largest wireless company. |
| 1997 —1998 |
FutureVision New Haven, Connecticut
Management Consultant
Specializing in Technology and Internet strategy, marketing, and content. Selected engagements:
- ThinkLink, San Francisco. First marketing executive for telecom/unified messaging startup. Developed marketing strategy and planning and initiated initial program execution.
 Invention Machine, Boston. Directed new market and new media planning for 220 person developer. Launched successful AI-based “Software That Invents” product. Developed innovative programs, including segmented PR and marketing, freeware/trialware, and branded destination Web site with premium services. |
| 1995 —1997 |
AT&T Southern New England Telephone New Haven, Connecticut
 Publisher, SNET Internet
 Part of senior management team that successfully launched and grew dialup service within a year to become Connecticut’s largest ISP with over 100,000 subscribers. Directed strategic relationships, content, industry and Internet marketing, Web site, and staff of 7. Web site became the most active in the state with over one million hits per day. Created full spectrum national/local content and branding plan, including co-branding, syndication, acquisition, promotion, and community publishing.
Manager, New Services
Managed interactive TV programming and content provider relationships. Conducted strategic planning, focus groups, and market research for ITV and online services. Initiated multi-platform (cable, PC, ITV) content branding strategy, developer programs, and business partner alliance. |
| Education |
|
| |
 Yale School of Management New Haven, Connecticut
MPPM (MBA), 1991
Concentrations - Growth Management, Organizational Behavior, Entertainment |
| |
Yale School of Drama New Haven, Connecticut
Graduate Screenwriting Program, 1989-1991 |
| |
 Massachusetts Institute of Technology Cambridge, Massachusetts
BS, Computer Science, 1981
Minor - Creative Writing; Concentration - Artificial Intelligence |
|
